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However, in the pursuit to guiding a company to scale such growth, Susanna believes that demystifying the present HR and business landscape is crucial. Today, talent acquisition and retention approaches are going through a paradigm shift as companies become increasingly millennial-driven.
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By utilising a combination of powerful communication, storytelling, and persuasion marketing techniques, Emine help its clients establish a magnetic employer brand in the market
To accomplish this feat, Susanna has developed an employer brand building concept—Eminent Employer Brand Method. By leveraging this concept, Emine formulates the best-suited employer branding strategy for the client. Then, the company goes on to creating a content marketing strategy for its clients, which covers the entire marketing funnel from strategically-optimized career site to media and channels relevant for the selected target audiences.
Another most important part of this brand building concept is the use of social media for content dissemination. In Susanna’s 20 years of experience in the field of HR, she has truly understood the potential of social media for building a strong employer brand. “Hence, I personally invest a lot of my time creating online content like podcasts and blogs to help companies out there have a clearer peek into the minds of their target audience and build a powerful expression for their brands and ideas,” she says.
Displaying such competencies, the company has already established a solid reputation for building strong and influential branding messages in the Finland marketplace. Emine’s moonshot goal is to expand its business outside Finland and educate global companies about the trends shaping the employer branding and recruitment domain. Driven by this fervour, “I have started making podcasts in English to be able to engage with the international audience,” states Susanna. In its journey ahead, Emine wants to find more ways to combine recruitment and employer branding strategies and continue improving the corporate brand image for their clients.
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Company
Emine
Management
Susanna Rantanen, Co-Founder and CEO
Description
Founded in 2012, Emine guides modern growth companies in influencing the talent audience through marketing communications. The company does more effective HR marketing work either with clients, on behalf of the client, or under the guidance of the client. Employee Experience Agency Emine specializes in guiding modern growth companies on how to impact and influence their talent target audiences. The company helps build a Modern Employer Brand, guide how to deliver a brand message that is both interesting and relevant to the targeted talents and turn unknown audiences into recruitment leads, happy candidates, inspired employees, and excited customers