A strong employer brand is imperative for enterprises looking to attract top talent, from a highly-competitive pool of millennial candidates. Unlike traditional methodologies adopted for employer branding, employers today focus on having a consistent presence on multiple platforms and follow a proactive communication approach to devising a technology-powered employer branding strategy. With an aim to present their company image as bold, valuable, vibrant and unique, employers are leveraging the latest technologies for various aspects—from designing and creating a smart career site and email marketing campaign, boosting their social media presence to using robust data analytics and integrations with popular hiring platforms.
To support enterprises in this journey, employer branding consulting/services companies play an instrumental role in helping enterprises align their employee value proposition (EVP) with their organization’s core value, mission, and vision. The employer branding consultants are equipping these organizations with data and information about the kind of work environment Gen-Z employees would prefer. They also efficiently design the branding strategy according to each company’s specific needs and goals.
In the changing landscape of employer branding, HR Tech Outlook has compiled a list of top 10 employer branding consulting/services companies that empower organizations to keep up with the smart and sophisticated employer branding trends. We are glad to feature Sweden-based Universum, one of the largest consulting firms for employer branding worldwide. Universum delivers the critical talent market insights, winning branding strategies, and compelling story-led communication that organizations require to develop a successful employer branding strategy for the new-age talent market. Another company is Canada-based Blu Ivy, which helps organizations in understanding those factors that are unique in them and the aspects that their employees value the most. Blu Ivy’s flagship offering is its Brand Ambassador Program. We also bring to you the story of Strategy House, a company in Wisconsin that facilitates the sharing of its clients’ vision, mission, work culture, community engagement, and core values through social platforms and websites. On the other hand, there is Alaant Workforce Solutions that is helping its clients build efficient employer branding strategies for almost the past 20 years. We have also got to cover two New York-based companies: McKinsey CMO Group and Havas. While McKinsey CMO Group provides result-driven, leading-edge recruitment strategies to connect clients with the talent, Havas helps the top-notch organizations in the world with various branding and marketing strategies—including employer branding strategies—assorted under one roof.
While innovative ideas and strategies for better employer branding are penetrating the market every day, it is becoming more challenging for enterprises to decide which trend to follow and which consultant to reach out to. We hope this issue of HR Tech Outlook helps you decide the correct strategy and find the right partner that would assist your company in succeeding as an employer brand.
We present to you HR Tech Outlook’s “Top 10 Employer Branding Consulting/Services Companies 2019”.
