Every organization is a brand in its own, whether or not they actively manage it. An organization’s brand and reputation influences job seekers, employees, and other key stakeholders. And what helps create and shape this employer brand is the impression they leave on an employee at every touchpoint. It is thus imperative for businesses to build an employer brand that appeals to the caliber of individuals they want to add and retain on their team.
In the wake of the COVID-19 pandemic, particularly, employer branding has now become an even more challenging task for organizations. With the hastened transition to a remote workforce, creating a superior candidate experience is very different for organizations from what it was a few months ago. It has thus become even more critical for them to have a solid employer branding strategy to foster consistency among their team as well as the candidate pool, regardless of their location.
On that front, organizations can lean on leading-edge technologies today to build a compelling employer brand. From tried and true channels like career pages, culture blogs, and social media to digital solutions that are increasingly being adopted for addressing the physical and mental well-being of the employees, technology facilitates a diverse range of platforms for creating and marketing that employer brand. By leveraging these platforms and adopting a robust employer branding strategy, organizations can deliver an outstanding recruitment experience that’s efficient and cost-effective,and helps build a robust talent pool.
Notably, artificial intelligence (AI) is one of the most pivotal technologies in the sector. Utilizing AI, organizations can gain critical insights into their recruiting data and streamline their recruiting operations. AI is also being used to shortlist the talent pool. Furthermore, AI-engineered chatbots are surging in the sector, which can substantially enhance the communication with potential candidates prior to their selection and employment.
At this juncture, there is a variety of employer branding solution providers available in the market that cater to the different facets of employer branding. To help them choose the solution provider that best fits their requirement, HR Tech Outlook has compiled a list of the top 10 employer branding constuling/service companies. The enlisted companies are the frontrunners in the market that provide a wide span of features. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.
We present to you HR Tech Outlook’s, “Top 10 Employer Branding Consulting/Service Companies – 2020.”
